Lucky may double their web traffic in the six to nine months after launching an integrated, user-generated style aggregator called Community. The new platform is set to debut mid-August.
The Pinterest-style feature will pull images from myriad style bloggers who’ve applied to have their content used by the designated section of luckymag.com. Lucky editors will make the final cut on uploads, selecting for high-res0lution images, content in English, and posts that have already performed well on their home sites.
Lucky already runs Style Collective, featuring cross-posted content from 140 hand-picked bloggers. Style Collective contributors receive a share of ad revenue; those featured on Community will not. That said, the latter platform provides great exposure for smaller bloggers working their way upward on the Web.
The magazine is using an app called Tidal to power their Community, which will appear in both vertical blog-style form and a grid (like Pinterest). Other digital efforts in the works include a forthcoming iPad edition and an upgraded version of the magazine’s Shopper app. All in all, Lucky is leading the way when it comes to translating print editorial content online. We’re looking forward to the new Community feature for daily go-to sartorial inspiration; are you?