Tired of missing out on wait-listed flash sale items because you didn’t check your email that one time? No problem — in six weeks, Gilt Groupe will instantly let you know when sold out styles become available. The flash sale giant is leading the way when it comes to mobile, adding a variety of features that make their appealing iPhone and iPad apps even better.
The company already generates 25% of its revenue through mobile commerce, and with their audience away from their computers on July 4th, Gilt expects that number to spike up to 40%. In order to better serve this growing group, the company will soon be sending notifications of wait-listed items via push notifications and text. Even better, they’re adopting consumer-focused strategies more often employed by small, tech-focused start-ups. Users will soon be able to upload images of themselves — only to the mobile apps — in order to virtually try on clothing.
Hm, and we thought it was all about the Russians when it came to recent flash sale success. With Gilt’s tightly-focused mobile strategy, we might eat our words.