Three of Bria Rea’s looks for Marni.
Don’t think that Yayoi Kusama for Louis Vuitton’s the only one — a few major labels are turning to the art world in their fall 2012 collections.
Marni has a great partnership coming up with the artist and illustrator Brian Rea; Rea created a few different graphic printed women’s shirts and bags for Consuelo Castiglioni, the label. Marni’s designer, Consuelo Castiglioni, is a fan of artist partnerships, having last worked with Rop van Mierlo on menswear. Loewe, meanwhile, is working with the Spanish artist Antonio Ballester Moreno on a series of scarves that draw on flamenco tradition. À la Kusama’s retrospective at the Whitney, timed to coincide with her Vuitton launch, Loewe will stage an exhibit of Moreno’s work in their Madrid gallery. The show opens on August 15, when the joint collection launches.
In terms of more mainstream, accessible luxury, Coach is getting in on the action with a few totes featuring the work of painter James Nares (fun sidenote — the bags are actually part of their men’s collection, though we’d carry them anyway) and Lacoste is catering to both men and women with a capsule collection, launching next month, that uses graphic prints created by the illustrator Micah Lindberg.
By no means are these collaborations fashion’s first foray into the art world, but the design-meets-the-gallery trend is on the rise. Which artist-endorsed look would you sport?