Comments on: Two More Revamped Heritage Brands Go For Big Revivals http://thehighlow.com/2012/05/two-more-revamped-heritage-brands-go-for-big-revivals/?utm_source=rss&utm_medium=rss&utm_campaign=two-more-revamped-heritage-brands-go-for-big-revivals Just another WordPress site Mon, 29 Apr 2013 14:41:22 +0000 hourly 1 By: The High Low » Victoria Beckham to Launch E-Commerce With Greatest Hits Collection http://thehighlow.com/2012/05/two-more-revamped-heritage-brands-go-for-big-revivals/#comment-1300 The High Low » Victoria Beckham to Launch E-Commerce With Greatest Hits Collection Thu, 31 Jan 2013 17:54:26 +0000 http://thehighlow.com/?p=13643#comment-1300 [...] and digging through her (rather recent) past is reflective of the industry zeitgeist.  Rehabbing heritage brands, reissuing the classics, and general brand reinvention are all in favor right now.  [...]

]]> By: The High Low » Jean Paul Gaultier Co-Opts His Own Brand Reinvention http://thehighlow.com/2012/05/two-more-revamped-heritage-brands-go-for-big-revivals/#comment-1299 The High Low » Jean Paul Gaultier Co-Opts His Own Brand Reinvention Thu, 03 Jan 2013 14:43:27 +0000 http://thehighlow.com/?p=13643#comment-1299 [...] Heritage brands are being dug up and re-vamped by savvy investors, so why shouldn’t a designer take charge of re-inventing his own (recently fading) star?  Jean Paul Gaultier, long Paris’s best-known enfant terrible, is doing just that. [...]

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