Pay Tribute to the Queen With ASOS' Digital Designer Crowns


ASOS Queen's Diamond Jubilee crowns

Online retailer ASOS is inviting customers to make the digital to physical leap to celebrate the Queen’s Diamond Jubilee.  Like the iconic luxury British department store Harrod’s, ASOS has commissioned designers to create a custom range of crowns; unlike Harrod’s, the headgear is free to download and print.  (For the record, Harrod’s looks are crafted from a more rarefied materials list than printer paper.)

Preen’s crown for ASOS.

ASOS worked with Henry Holland, Preen, Danielle Scutt, and Julie Verhoeven to design the four looks.  Shoppers are invited to customize the crowns and send in their pictures to [email protected] — the best looks will be posted to the site’s Facebook page and Pinterest board.  You can also tweet your new royal look, with the hashtag #irule, for a chance at getting posted.

Of course, Henry Holland’s House of Holland crown reads “Gin O’Clock,” so you know, you might not even want to cover that one up with feathers or beads or other embellishment.


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