For the second year in a row, Juicy Couture got into the spirit of the Coachella music festival with the help of DJ Harley Viera-Newton, who was tapped to be the brand’s official Coachella Correspondent. The fashion world darling was snapped all over the festival sporting Juicy Couture, as were celebs like Kate Bosworth, Diane Kruger, and Minka Kelly.
While Viera-Newton appeared on festival best-dressed lists from Elle, Marie Claire, and Harper’s Bazaar, Juicy Couture’s 360 Coachella campaign was exclusively covered by the go-to style site Refinery 29. Juicy Couture, meanwhile, offered up its own coverage of Viera-Newton’s behind-the-scenes experience, documenting via social media everything from her Juicy-filled packing list and her travel playlists, to which shows and VIP parties the DJ attended. Check out Viera-Newton’s exclusive interview on getting ready for the festival over on Juicy Couture’s Tumblr.
So, just what went into Viera-Newton’s suitcase, anyway? To start, she packed up a cashmere tracksuit — monogrammed with her initials, HVN, naturally — for the flight. Besides her fun, ubiquitous cherry-print one-piece, the DJ also donned a variety of Juicy Couture accessories (she loved the fruit pieces), the JC Summer Cardigan, and an Army green cotton bra top, which she demurely paired with a knit skirt. Even at style-saturated Coachella, Viera-Newton and her Juicy Couture wardrobe stood out from the sartorial pack. Here’s looking forward to another stylish Coachella in 2013!
Disclosure: Juicy Couture is owned by Fifth & Pacific Companies, Inc., the sponsor of this site.