In Retail Sales, Tablets Beat Smartphones In Every Way


Tablet and mobile commerce

It’s already well-established that the iPad is pulling ahead of mobile commerce, and that consumers shopping on tablets tended to buy more than those purchasing through their phones.  Now, WWD reports, a slew of new statistics show that tablet sales are moving ever farther onward and upward.

  • First off, though the number of tablet-owners is half that of mobile phone-owners, the former generates twice as many sales.
  • While tablets generate around the same level of sales as those made in-store, the number is lower on smartphones (around $134 to the tablet’s average of $159).
  • Interestingly, tablets had a lower shopping cart abandonment rate — 62% to the smartphone’s 69%.
  • One statistic that was unchanged between the two technologies was the rate of repeat customers (both were at 29%).

However, this isn’t all to say that mobile isn’t growing — in fact, mobile sales accounted for $6 billion last year, and are expected to hit $10 billion this year.  Meanwhile, retailers responded to the study noting that the use of QR codes via mobile was on the rise.  However, with statistics like the ones above, what we can’t wait to see are the numbers tablet sales bring in by the end of 2012.


3 Responses to “In Retail Sales, Tablets Beat Smartphones In Every Way”

  1. Gerri Cullers

    Remarkable article. I was happy to stumble on this since I was also born in the big apple. in addition, we appreciate your seeing Bay Area and letting me to better discover culinary skills. This served me with my entrance to University of Alabama. Looking forward to seeing you in our house and catch up with our tennis game.

    http://www.fb5005.com

    Reply
  2. Shantae Swygert

    Hello. I have not been on this website since summer. It was due to the fact I was traveling to Milan because of my job at Tech Data Corporation. This involves a great deal of time from me, however I still think about your article. I remember our days at College of Saint Benedict & Saint John’s University (MN) in Florida. So thrilled that we had a experience to have fun close the park. Kindly send my regards to Margaret and Jake. Cya

    http://210.39.34.22/bbs/home.php?mod=space&uid=3875732&do=profile

    Reply
  3. Bernadine Streed

    Outstanding piece. I was delighted to come across this since I was also conceived in New York. furthermore, many thanks for visiting Los Angeles and helping me to better figure out roasting food. This helped me with my admittance to University of Georgia. Looking forward to seeing you in our cabin and catch up with our golf game.

    http://www.everythingannoying.com/wiki/User:Kenneth50S

    Reply

Leave a Comment!

  • (will not be published)

*Required field