Lucky Brand epitomizes Southern California cool, and the label’s new blog, A Lucky Life, does the same — and more. From snapshots of Lucky-outfitted bands performing at Austin’s SXSW to street style photos of the brand’s employees, the fresh editorial component perfectly articulates Lucky’s authentic, all-American, laid-back style.
Go behind-the-scenes with David Gandy on A Lucky Life.
A Lucky Life is the creative work of Style Director Karin Cole (and she’s got all the best tips and secrets to embracing California cool). The site is smartly divided into four categories — Backstage Pass highlights the behind-the-scenes at Lucky Brand HQ, Travel Journal balances Fashion Week exploits with stylish recommendations for, say, a road trip, and Out + About encompasses everything from the aforementioned street style shots to vintage surfboard finds. Last but not least, Lucky Picks puts together all the brand’s best looks, mixed in with great finds from around the web.
Seamlessly integrating Lucky Brand’s style with cultural goings-on and a peek into the creative process behind the brand, the new official blog has been getting great attention. And it’s not even three months old — we can’t wait to keep reading and to pick up further fashionable tips from Karin Cole.
Disclosure: Lucky Brand is owned by Fifth & Pacific Companies, Inc., the sponsor of this site.