It’d be so easy to maintain an unusual, stylish closet, if only you could buy online directly from, say, up-and-coming Swedish brands. With the simple mission “Be Unique,” new social shopping site Cityblis lets you do just that. The international e-commerce venture gives shoppers one-stop access to small labels in the U.S., Sweden, the UK, and Australia.
Offering women’s, men’s, and children’s apparel, Cityblis showcases personalized webstores from hundreds of designers. The site is seeking to connect its highly curated collection of labels with new markets and with one another. For consumers, the site works more like social media than online commerce — for instance, three different newsfeeds comprise the member homepage. Those feeds are: a trend forecast stream, a basic Cityblis stream of products, and the shopper’s personalized feed, where they can update their status (hm, sounds a lot like Facebook) and keep track of favorite brands.
Another important feature — users can make profile pages and send messages back and forth with designers. This is key, since Cityblis’s ultimate goal is to cut out the middle man.
Of course, it might seem like Cityblis is the middle man. In fact, they’re not, and that’s the big way the new site differentiates itself from other direct-designer e-commerce ventures. The company’s working with import/export governmental organizations to streamline its business and cut out the need to charge fees and commissions. They already have support from the European Union’s Development Association, Swedish Growth Organizations, and the UK Trade & Investment, and working with the Port of Los Angeles to expand within the U.S.
As a streamlined yet totally personalized way to shop around the world, Cityblis is a pretty cool way to access a huge range of designers you might not otherwise hear about. Here’s hoping they add more countries to their roster soon!