First the famous Hollywood wives brought green dressing to the red carpet; now they’re pushing it into the realm of everyday design. Livia Firth, wife of Colin Firth, is working on launching a library of sustainable fabrics for designers to use as a resource in creating more eco-friendly fashion.
Firth originally founded the Green Carpet Challenge to encourage stars to wear greener dresses to high-end events. In order to branch out, she’s partnering with Creativity Lifestyle and Sustainable Synergy, a global forum on a wide range of “eco-sensible” products. Together, the two organizations are creating the Green Carpet Challenge Fabric Library, which will offer information and tools for sourcing ethically created textiles, from vegetable-dyed leathers to re-purposed and recycled denim and wool.
Firth’s new venture is a great step for bringing sustainable style into the mainstream — after all, hemp has limited appeal. But ethically-created silk cashmere? That sounds like something everyone would want to wear, eco-minded or not.