One of our go-to social style apps, Fashism, just launched a major new component — e-commerce. To curate the seamlessly integrated shopping component, founder Brooke Moreland and her team analyzed the comments sections from the many, many looks users post to the site, gleaning various themes from the hundreds of thousands of responses.
Using those themes, they built the store, featuring basic accessories and smaller pieces with a lot of personality. Keeping to their mission of accessible fashion, all the items currently for sale are under $30. Even better? Users can put the points they earn from Fashism activity — posting looks, leaving comments — toward real purchases.
Lest the shop not be enough, Fashism also launched an app for Android and is integrating their new commerce with mobile and Facebook. With myriad online fashion start-ups emerging, diversification for the more established players seems to be key. For Fashism, adding e-commerce is completely apt — Ashley Granata, the site’s co-founder, explained “we have such an engaged community on Fashism and we wanted to be able to reward them with real world items that we know they want.”