After Karl Lagerfeld, Jean Paul Gaultier Designs For Diet Coke


Karl Lagerfeld Diet Coke bottles

Yesterday we discussed fashion’s major designer shuffling; today comes word of more movement.  This time the major player, however, is a beverage, not a dressmaker.  Following Karl Lagerfeld’s stint, Jean Paul Gaultier has taken up the creative director mantle for Diet Coke.

True to form, Lagerfeld’s Diet Coke bottles featured his own image.

Lest you think this is some of kind of honorary position, keep in mind that “Diet Coke creative director” responsibilities range from limited edition bottle design to web site content to the drink’s ad campaigns.  Keeping to a “night and day” theme, Gaultier is planning to create a bottle in the shape of a woman.  We assume she’ll be slim.

In a departure from previous Diet Coke-designer collaborations, Gaultier will also be starring in three promos for the beverage.  Apparently he’ll be playing a therapist, journalist, and detective.   Fun, no?  And it certainly makes Diet Coke one of the least expensive designer collaborations you can get your hands on.


3 Responses to “After Karl Lagerfeld, Jean Paul Gaultier Designs For Diet Coke”

  1. Orval Arrocha

    Hey there. I appreciate you for checking out my domain. I was relieved to find out that we were both brought up in Huntsville and attended William Paterson University (NJ). Visiting to that classes and becoming a Business Service Specialist has helped me to better adjust residing around the lake. Looking forward to seeing your pic soon after you come by our stack. Remember send my respect to your family. Give many thanks

    http://b4.my/tehrancrm9831

    Reply

Leave a Comment!

  • (will not be published)

*Required field