Wouldn’t you love to receive an anonymous Valentine’s Day note, delivered by one of Juicy Couture’s “cupids?”
Some lucky strangers will be getting sweet Valentine’s Day cards in New York and Miami this year, courtesy of Juicy Couture. The label teamed up with 60 Thompson and Hotel Victor, in SoHo and South Beach respectively, and asked guests to write a love note on a blank card for a stranger. Those who took the brand up on the offer were invited to bring their note to the nearest Juicy Couture store and trade the card in for a special goodie bag.
Having collected the strangers’ love notes, Juicy Couture will have male “cupids” deliver the missives at random to the public in New York City and Miami. Even better, one lucky recipient in New York will receive a $500 gift card to Juicy Couture and a two-night stay at the Hotel Victor in Miami, while a Floridian winner will receive the same gift card and a two-night stay at 60 Thompson.
Most important, however, is the fact that for every card written in both cities, Juicy Couture will donate $1 to loveisrespect.org. The online organization seeks to bring together Break the Cycle and The National Dating Abuse Helpline to engage, educate, and empower teens and young adults to prevent and end abusive relationships. And on a day meant to celebrate love, shouldn’t bringing awareness to its often preventable dark side be an important component of the holiday? Paired with a sweet note from a stranger, Juicy Couture’s approach smartly combines a lighthearted touch with a serious commitment to the issue.