In one of his first projects for kate spade new york, Exclusive Brand Stylist Brad Goreski (he signed on to the brand in December) dove into childhood nostalgia in a fun, grown-up way. The elegant yet playful Spring 2012 campaign, styled by Goreski, features all the vivid colors and crisp details that are earmarks of the label, set to a game of musical chairs.
Cheery-looking models clad in black-and-white prints, bright pink, and 60s silhouettes go marching — and dancing — around orange and pink chairs. In addition to kate spade’s spring ready-to-wear collection, the models sport the brand’s colorful, distinct accessories (we just added that neon yellow clutch and a pair of enamel bangles to our spring must-haves list). Goreski’s upbeat first campaign with the brand is a total charmer — that’s a kids’ birthday party for adults to which we’d love an invitation, please!
Meanwhile, the sweet rock and roll soundtrack setting the stage for the stylish game of musical chairs is only a teaser for kate spade’s all-in, fresh take on music this spring. This month, the brand is launching the Florence Broadhurst Tour, so named for the designer of the cool Japanese floral pattern in which the kate spade tour bus-turned-pop up shop is outfitted. The bus will be touring the country (starting in New York City, of course), with shows by the Vivian Girls at every stop, and with tour gear, prizes, and limited-edition exclusives all on hand.
And when the Vivian Girls hit South by Southwest on March 15, the group that opens for them will be none other than the winner of kate spade’s Battle of the Bands. The label handpicked five all-girl outfits to compete, with the winner to be determined by kate spade’s own fans! Just head to their Facebook page and “like” your favorite band to vote.
Well, besides the fact that we now need a pair of florescent pink pants to be sartorially happy come springtime, we can’t wait to check out the Florence Broadhurst tour bus when it rolls through New York in the next few weeks. What’s your favorite part of kate spade’s spring campaign?