Beginning January 23, Tiffany & Co. will give you the chance to publicly display your loveliest photographs. The iconic jeweler is soliciting love-centric pictures from their fans to show in a new gallery, “True Love in Pictures,” on their What Makes True Love microsite.
The initiative (which gets started in time for Valentine’s Day, of course) hits all the right branded editorial notes. Contributors can upload their photos via Instagram (one of fashion’s newest crazes), Tiffany’s app, or the website itself. And to kick things off, the company turned to the street photographer/fashion blogger duo Scott Schuman, aka The Sartorialist, and Garance Doré to display pictures taken throughout their relationship — and ideally inspire others to do the same.
Last but not least, the interactive gallery even has a brick-and-mortar component. Tiffany stores in New York, London, and Tokyo will be equipped with photo booths for taking print pictures that can be contributed to the site. And our favorite detail? Both the microsite site and app offer color filters for contributors to edit their images — one of the hues is, of course, Tiffany Blue.