Kanye West stormed his Twitter followers to talk fashion, Zegna announced a new app, and style start-ups across the board are on the rise. Read on for all the fashion tech news that kicked off the new year:
One look from Kanye West’s debut collection.
1. Kanye West defended his clothing line over Twitter: The rapper-turned-designer took to Twitter to prolifically proclaim the validity of his women’s collection (among other topics). (Elle UK)
2. Fashion tech start-ups are on a speedy rise: Venture capitalists invested $2.4 billion in e-commerce in 2011, an amount that’s sure to be reflected by the new ways fashion uses technology this year. (Huffington Post)
Burberry hit 10 million Facebook fans at the start of the new year.
3. Burberry hit 10 million Facebook fans: The new high makes Burberry the most most popular luxury label on the social network. (Vogue UK)
4. Fashion will embrace new social media this year: From Instagram to Lyst, the fashion industry is branching out from Facebook and Twitter to reach a wider a fan base. (The High Low)
Zegna’s previous app allowed shoppers to buy from a 3D online store.
5. Ermenegildo Zegna to launch Fashion Week app: Not everyone can make it to Milan this winter for the men’s fashion shows, but Zegna’s got a solution. They’re launching an app that allows users to view their show, live, on January 14th, as well as buy select looks straight from the runway. (WWD)
