A Closer Look at the Brands of Fifth & Pacific, the New Liz Claiborne Inc.


A closer look at the brands new lead image

This week, Liz Claiborne Inc. announced its new corporate name — Fifth & Pacific Companies, Inc. (effective May 2012).  Fifth & Pacific reflects both the direction and roots of Juicy Couture, kate spade, Jack Spade, and Lucky Brand, the global lifestyle brands at the core of the company.  On Wednesday, CEO William McComb explained how the new name is taking the firm into a fashionable future.  Today, let’s take a closer look at the four labels that make up Fifth & Pacific.

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