Numbers have already shown that consumers shopping on tablets are more likely to buy, and buy more, than those on mobile devices. Now preliminary holiday spending numbers are showing that trend continue. Is it a sign that the iPad may ultimately beat out mobile commerce when it comes to getting consumers to part with their dollars?
The New York Times reported some interesting numbers from TechBargains.com (which aggregates deals from a number of online sources): 79% of their users researched prices through the site via mobile devices, but only 58% actually made purchases on their phones. That number jumped up to 75% for those shopping on a tablet, and 94% of those on laptops — maybe the full screen and keyboard still has some sway. The paper also investigated numbers from eBags, learning that 7% of their holiday season sales came from tablets while only 2% came in from smartphones.
So, as tablet ownership grows more prevalent, will retailers respond to these promising figures by focusing solely on tablet apps? Though it by no means spells the end of mobile commerce, we might see brands shift their strategies more and more to tablets — and to the demographic that owns them.