The 5 Fashion Tech Stories You Need to Know This Week


Fashion start-ups

Fashion start-ups have a new way to lure investors, Italian fashion editors will advise you online on your (weekend) outfits, and the National Advertising Division is getting strict with cosmetics companies.  Read on for all the fashion tech news to emerge this week.

Of a Kind is one of a number of popular fashion start-ups to launch this year.

1.  Investors are working to keep up with the intersection of fashion and tech:   Venture capitalists behind FashInvest recently held a speed-dating-style conference at FIT for fashion start-ups to try to pair up with new investors.  (New York Times)

2.  Custom denim sites are proliferating:  Hey, this makes sense — basic blue jeans can be one of the hardest items to get the right fit off the rack.  It seems natural that bespoke denim would finally make a broader debut.  (The High Low)

Michael Kors at the New York Stock Exchange for his company’s initial public offering.

3.  Michael Kors’ IPO breaks records:  At $3.8 billion, the designer’s IPO this week was the largest ever in the fashion industry.  (Vogue UK)

4.  Go Try It On and Grazia team up:  The social fashion advice site has partnered with the editorial style site Grazia.it to answer members’ weekend fashion questions, in real time, and in both English and Italian.  (The High Low)

The National Advertising Division took issue with CoverGirl’s digitally enhanced NatureLuxe mascara ad.

5.  The U.S. makes a move toward banning Photoshop use in cosmetics ads:  Okay, so this isn’t strictly tech news, but it’s important — the abundant use of Photoshop in makeup advertising is misleading, and the National Advertising Division has begun imposing increased self-regulation on this side of the ad business.  (Business Insider)