The 5 Fashion Tech Stories You Need to Know This Week


Valentino virtual museum

From the launch of British Vogue‘s Online Fashion Week, to the debut of an Angry Birds-inspired ballgown, this was a week of firsts.  Read on for all the latest fashion tech news to emerge during the past few days:

One look from Valentino’s new online museum.

1. Valentino launched his virtual museum:  Valentino debuted an online museum that showcases looks from throughout his career.  The designer feted the launch at the brick-and-mortar Museum of Modern Art in New York.  (Elle UK)

2.  We sat down with the founders from Of a Kind: Claire Mazur and Erica Cerulo’s limited edition designer site Of a Kind is a bona fide hit.  Luckily, we got to pick their brains on what goes into a successful fashion start-up, and where they see their site going next.  (The High Low)

Well, this is a first — we’ve certainly never before seen a formal gown based on an online game.

3.  The Angry Birds ballgown exists:  The Finnish wife of a Rovio executive (Rovio is the company that created Angry Birds) made waves when she donned a formal gown inspired by the online game.  Teija Vesterbacka wore the dress to an event at the Finnish Palace.  (LAT)

4.  Retailers are using Facebook to go all-out for the holidays:  From photo contests to guest blogs, brands and department stores alike are beefing up their social media content as a means of getting festive.  (The High Low)

Designers like Paul Smith even offered career advice during British Vogue’s Online Fashion Week.

5.  British Vogue concludes Online Fashion Week:  The first-ever British Online Fashion Week came and went, with plenty of original web-based fashion content, contests, and deals.   (Vogue UK)