Online Retailer of the Week: Lux Fix


Lux Fix logo

It’s British, and it’s still in beta, but Lux Fix is worthy of note for the total number of buzzy online retail concepts it manages to cover in one coherent site. It’s members-only, and it offers exclusive designs, deals, and the briefest flash sale window we’ve seen yet.

Lux Fix has two parts — in one, it partners with designers to provide limited-edition and exclusive pieces to its members (by the way, membership is free — one just needs to register) which go hand-in-hand with short editorials on the designers and their inspiration.  Think of it as an Of a Kind for established, rather than emerging, labels.  Many of the items offered as exclusives are pre-orders — they don’t even go into production until after an initial 48-hour ordering period on Lux Fix.

Lux Fix’s special features include designer spotlights and profiles on the site’s own fashionable members.

The site’s other side operates on a flash sale model.  But what sets Lux Fix apart from its many online sample sale brethren is the duration of the offers — shoppers have a mere forty minute window to join the sale, during which an item’s price may (or may not) go up or down.  Buying an item, or placing a bid, as the site calls it, locks in the price at the time of the purchase.

Lux Fix’s prices actually aren’t, well, fixed!  Exclusive offers may or may not drop in cost as time goes on.

If you can’t make the daily 12 pm sample sale, you can place a bid in advance — the site will contact you via email, after a sale has closed, to let you know if your early bid was successful.  At this point, for both exclusive items and flash sales, Lux Fix has mostly partnered with mostly British labels (like Pringle of Scotland and Sienna Miller’s line Twenty8Twelve) but they’re looking to expand both their men’s and women’s offerings to include a fully global range of labels.  And despite the British bent, the site already ships to the U.S. — so don’t fret about its seemingly exclusive English roots.

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