The 5 Fashion Tech Stories You Need to Know This Week


Versace for H&M launch

Holiday shopping is going high-tech.  Yet another fast fashion designer line launched and subsequently crashed its site.  Celebrities are now in charge of putting together online flash sales.  Read on for all the highlights from the techie side of the fashion industry this week:

As expected, Versace for H&M launched in Europe this week to enthusiastic crowds, both in-store and online.

1.  Versace for H&M launched and crashed H&M’s European site:  Like Missoni for Target before it, the latest big-news fast fashion designer collaboration proved too popular for its own website.  Versace for H&M has yet to launch in the U.S. (that takes place Saturday morning and in physical stores only), but the collection debuted in Europe on Thursday, bringing down H&M’s site shortly after the launch.  (Elle UK)

2.  Tech has upped its game to help guide you to the perfect gifts:  From online budgeting tools, to mobile apps that recommend presents for your friends based on their Facebook interests, there’s a plethora of new online gifting tools emerging this holiday season.  (The High Low)

A still image from Lanvin’s recent video, which featured models dancing to a song by Pitbull.

3.  Fashion labels are embracing online video content:  With brands like Alexander McQueen and Emporio Armani seeing their online video content go viral,  fashion houses across the board are concentrating on creating interesting original shorts.  (Mashable)

ShopToko recently launched, providing small retailers with flash sale style-opportunities to stock their stores.

4.  Afingo launched a flash sale-style source for independent retailers:  We sat down with Liza Deyrmenjian, the founder of Afingo, to talk about her latest venture, ShopToko.  The new site gives small boutiques access to leading fashion brands at prices normally reserved for major chains and national department stores.  (The High Low)

5.  Celebrities are curating online flash sales:  Rue La La has employed Courteney Cox and Nicole Kidman to put together one-time-only sales for the site.  All the proceeds from the celebs’ temporary boutiques will go to charity.  (LA Times)