The 5 Fashion Tech Stories You Need to Know This Week

Versace for H&M on Chinese site

From ill-begotten Versace for H&M goods to a new X-Ray app that lets you see through models’ clothing, recent fashion tech news has been full of surprises.  Read on for the rest of this week’s highlights:

Versace for H&M seems to have made an unplanned debut on a Chinese retail site, as well eBay.

1.  Pieces from the Versace for H&M line are already on the internet:  The line isn’t supposed to be available until next week, and yet somehow some of it has already show up on eBay and on a Chinese e-commerce site.  (The Cut)

2.  Gilt Groupe goes international:  The flash sale leader began offering shipping from its apparel, home, and gifts divisions to over 90 countries this week.  (The High Low)

Outerwear maker Moosejaw created the X-Ray app to let shoppers see their models’ underthings, too.

3.  New augmented reality app cuts through models’ clothing:  No, seriously.  The app lets customers of the outerwear brand Moosejaw use their iPad, iPhone, or Android to “see through” the models outer garments in the pages of their physical catalog.  (Mashable)

4.  Lord & Taylor CEO says mobile is crucial to retail’s near future:  We sat down with Brendan Hoffman, the CEO of the venerable department store, and he filled us in on their mobile strategy, social media endeavors, and plans to re-platform the Lord & Taylor site.  (The High Low)

Moda Operandi recently expanded its employee roster with a couple of new high profile hires.

5.  Moda Operandi gets competitive:  The online trunk show site is doing booming business, and recently hired a former Marie Claire editor as well as Roopal Patel, an executive at Bergdorf Goodman and Neiman Marcus.  (NYT)