Comments on: The 5 Fashion Industry Leaders Who Market Their Media to Men

By: The High Low » To Debut Its First TV Spot, H&M Turns to the Super Bowl

The High Low » To Debut Its First TV Spot, H&M Turns to the Super Bowl — Tue, 17 Jan 2012 15:09:29 +0000

[...] way to market the new line to men (who, as we keep hearing, are the fashion industry’s new favorite focus). As Steve Lubomski, the Director of Marketing for H&M North America, points out, the game is [...]

By: FASHION’S 5 BIG SOCIAL MEDIA WINNERS OF 2011 - Adirée Public Relations

FASHION’S 5 BIG SOCIAL MEDIA WINNERS OF 2011 - Adirée Public Relations — Thu, 12 Jan 2012 19:21:51 +0000

[...] Coach launched new, specialized social media to represent their brand. They smartly created a separate Facebook page for their men’s division, and partnered with bloggers to feature exclusive content on the [...]

By: The High Low » Luxury Menswear is Doing Laps Around Women’s Fashion

The High Low » Luxury Menswear is Doing Laps Around Women’s Fashion — Tue, 13 Dec 2011 14:39:44 +0000

[...] global luxury menswear field is (finally) marketing media specifically to men, and new numbers show it’s with good reason. A study from consultants at Bain & Co. [...]

By: The High Low » 5 of Fashion’s Best Facebook Holiday Launches

The High Low » 5 of Fashion’s Best Facebook Holiday Launches — Mon, 05 Dec 2011 19:58:07 +0000

[...] Best New Technology for Holiday Shopping The 5 Fashion Industry Leaders Who Market Their Media to Men The 14 Sites That Will Guide You to the Perfect Gift [...]

By: Lily

Lily — Sun, 27 Nov 2011 00:54:56 +0000

What sparked these companies wanting to take a more masculine approach? What research was used to come to these outlets for marketing to men?

By: Fashion PR Fridays: Fashion, PR & Marketing Links 11.25.11 | PR Couture: Fashion PR, Marketing & Social Media

Fri, 25 Nov 2011 16:21:01 +0000

[...] part of the fashion industry is male consumers but much of the time they are overlooked. Here are 5 fashion industry brands that market their media to a more masculine crowd. (via The High [...]

By: Jonathan

Jonathan — Mon, 21 Nov 2011 21:18:54 +0000

A notable omission is A Suitable Wardrobe (asuitablewardrobe.dynend.com), which arguably created the genre.