Though it comes as a surprise, shoppers apparently aren’t buying more clothing come autumn — at least not anymore than during the winter and summer. Though consumers’ habits change from retail category to category according to the season, the seasonal shopping findings from Milo (a tool for sourcing item availability in local stores) were surprising, particularly when it came to fall purchases:
Image courtesy of Milo.
Though due to back-to-school shopping the opposite might seem true, overall consumer spending actually decreases from August until November, when it spikes again for holiday purchases. Individual categories that rise during the autumn are the amounts spent on sports gear, health and personal care, and electronics — summer’s demise seems to inspire self-investment.