The 5 Fashion Tech Stories You Need To Know This Week


iPad Vogue subscription

Vogue is going all-in on the iPad.  eBay will soon let you shop via mobile image recognition.  And British Vogue is launching an online fashion week.  Read on for everything that happened over on fashion’s techie side this week.

1. Vogue is coming to the iPad: Condé Nast will offer a full digital subscription to Vogue for the iPad by early 2012.  In addition, the publisher will also begin offering iPad versions of Bon Appetit and Condé Nast Traveler.  (Mashable)

A poster for 360Buy, an Amazon-like major player in Chinese e-commerce.

2.  Meet Qiangdong Liu, China’s e-commerce star: Liu’s hook with 360Buy, his Amazon-like online retail business, is that all orders placed before 11 am are delivered by 6 pm the following day.  360Buy is on track to hit $1.5 billion in sales this year.  (Fortune)

3.  British Vogue will debut an Online Fashion Week:  The event, featuring special deals and new one-off collections, will be held over at the online home of British Vogue from December 5 to 9.  (High Low)

4.  eBay will add image recognition to mobile apps: Wouldn’t it be great if you could snap a picture of a great outfit on a stranger in the street, and use the photo to find comparable items to buy online?  Well, eBay is rolling out mobile technology to let you do just that by the end of this year.  (TechCrunch)

Jimmy Choo for H&M, just one of a spate of designer diffusion lines to be resold online at marked-up prices.

5.  Fast fashion designer mash-ups have given rise to a new online resale culture: Whether the sellers are catering to shoppers who missed the original window of availability, or they’re selling the goods overseas (where they were never available in the first place) a micro-economy has sprung up around the online resale of limited-availability designer diffusion lines.  And the resulting prices are often higher than the original tags.  Would you buy in?  (High Low)