The 5 Fashion Tech Stories You Need To Know This Week


European flash sales are coming to the U.S., while the U.S. flash sale sites are in the throes of diversifying.  Meanwhile, online shoppers across the board are spending more  yet getting increasingly worried about the threat of online fraud.  Read on for all the fashion tech news that came to light this week.

European flash sale leader Vente-Privée is entering the American market in a few weeks.

1.  French flash sale site Vente-Privée plans to enter the U.S. by mid-November:  The company, which provided the business model for Gilt Groupe and myriad online sample sale spin-offs, has partnered with American Express to launch their American site next month.  (Reuters)

2.  Vogue Italia launched a wiki-style fashion encyclopedia:  The magazine’s editors will vet all publicly submitted articles before they’re published online, but when they do go live, it’s with a byline.  There’s one way to get into Vogue.  (The High Low)

Vogue Italia’s new online Encyclo invites the public to submit articles on an array of fashion topics and terminology.

3.  Gilt Groupe re-launched Gilt Home: As flash sale sites feel the need to expand their offerings, Gilt diversified this week with Gilt Home. Though the company previously offered housewares, the new standalone site is more elaborate and offers much more product than its predecessor.  (Mashable)

A look at Gilt Home, Gilt Groupe’s newly revamped houseware offerings.

4.  Shoppers are both more likely to shop online and more concerned about online fraud:  While it makes sense the two would go hand-in-hand, it’s notable that consumers’ increased concern about online fraud isn’t actually deterring their online spending.  (The High Low)

5.  Fashion-sharing app Pose raises $3 million:  The app, which lets users post, tag, and share photos of clothing they’re considering in order to remotely receive friends’ feedback, raised the funds for hiring and product development.  We’ll be interested to see what Pose introduces next.  (TechCrunch)