Galliano Who? Dior's 2011 Revenue Up 27%


Christian Dior RTW Winter 2012

Well, leave it to the unnamed design team — in the first nine months of 2011, creative director-less Christian Dior reported a 27% rise in retail revenue over 2010.  Did the label’s devotees just forget about John Galliano’s criminal rant?  Or — yikes — is the jump in revenue a direct result of the adage “all press is good press?”

Maybe it’s just a matter of effective company strategy.  After all, post-arrest, Galliano was hastily let go from the label.  Does that completely absolve the brand?  The numbers imply the firing did just that — and if so, that was a speedy absolution.

So what does that speed say about the strength (or lack thereof) of the connection between a label and its creative director?   In this instance, the two are becoming thoroughly divorced from one another, with no lasting injury to the fashion house.

Dior’s CEO, Sidney Toledano, was quoted after Galliano’s removal claiming that a label’s head designer isn’t the most important person there — rather, it’s the “technical people..that we have to protect.“  If Dior’s latest, highly positive numbers mean anything, Toledano is being proved correct.