Despite Fraud Fears, Shoppers Increase Their Online Spending


Fraud fear graphic

ThreatMetrix, which provides an online fraud protection platform, and Ponemon Institute, a data privacy and security researcher, surveyed 722 consumers (who self-reported that they actively use the internet) on their online shopping habits and concerns.  Most notably, the survey found that a third of respondents plan to spend more money online than in brick-and-mortar retail settings this year — an all-time high for online shopping.

Gigaom presents all the facts and figures on consumers’ perception of internet shopping security in a highly informative graphic:

Image via Gigaom.

Online shopping’s new high warrants particular kudos since 3/4 of those surveyed also reported being either very concerned or concerned about online fraud.  Despite the worry, it seems the allure of online retail is holding its own.  (Or maybe the fear of online fraud is eclipsed by even more prevalent trends in retail theft).


8 Responses to “Despite Fraud Fears, Shoppers Increase Their Online Spending”

  1. Kary Benito

    Good Morning. I have not been here since summer. It was due to I was moving around to Mexico because of my project at Coca-Cola Enterprises. It will take a huge amount of time from me, but I still think about your write up. I remember our days at College of the Holy Cross (MA) in Florida. So satisfied that we had a opportunity to play around the pool. Remember to send my thanks to Nicole as well as mack. Goodbye

    http://www.fb5005.com

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