Vintage Shopping Goes Digital With ClosetRich.com


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Traditionally, vintage shopping has been a grassroots ritual. From finding the elusive (and often closed) brick and mortar store to pulling vintage threads from crowded racks, consignment shopping has been a uniquely tactile (translation: non-digital) experience. But the Internet might be changing even this trend. One new L.A.-based website, Closet Rich, is looking to bring the vintage shopping experience to your computer screen.

Founded by Elizabeth Knott (who once worked for celeb-designer Rachel Zoe), Closet Rich is a digital vintage boutique with a well-curated collection of one-of-a-kind goods. In addition to selling, buying on consignment is part of the deal. Have a closet full of old Chanel? Knott will personally come to your house and buy the stylish clothes that don’t get a lot of ‘wear-time.’  From there, she’ll put your old clothes on consignment in her e-store for the next lucky owner.

Recent finds include a pair of Alexander Wang fringe open-toe ‘shooties,’ ($495) a Sass +Bride beaded chiffon cocktail dress ($150), and a pair of Stella McCartney jeans ($120).  Any pieces that don’t sell are donated to Dress for Success, a charity that provides interview and work-appropriate clothing for women in need.

So is this the future of vintage shopping? With an ever-changing inventory, worldwide shipping, and a keen eye for timeless trends, Closet Rich does present a pretty attractive option –  an easy way to get a personal consignment shopper without leaving home. Granted, most serious thrifters think that leaving home is part of the fun. And while Closet Rich is a great virtual destination for well-curated vintage clothes, can anything beat the feeling of a killer find after a day-long thrift store shopping spree? We’ll be watching the site to see what consumers think.


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