Whether it’s to increase brand recognition or simply build up a healthy stockpile of Facebook fans, some retailers go all in when it comes to their social media giveaways. And with everything from appliances to bachelorette parties on offer, the prizes are nothing to scoff at (or withhold your Facebook fandom from). Here’s a look at the best prizes out there.
1. Amazon’s MyHabit is running a promotion that deserves props for its simplicity. Just “like” the flash sale site’s Facebook page to be entered to win a $250 gift card, a handbag, or a coffee machine.
2. Zappos uses Facebook as a portal to its VIP program. The program offers free overnight shipping, expedited returns, and access to a separate web site and phone number for its members. For the brand itself, we imagine it ensures extra long-term customer loyalty.
3. How about using social media to offer the chance to model for the company? Bergdorf Goodman did just that when it invited fans to submit photos via Facebook in order to be considered for an upcoming ad campaign. And the five winners received $1,000 gift cards, too.
4. MAC Cosmetics offered a similar giveaway to Bergdorf’s with its MAC Me Over Facebook campaign, an online casting call for six new faces to model the makeup company’s fall color collection.
5. Last spring, DKNY led its Twitter followers on an elaborate scavenger hunt throughout the label’s London and New York stores. A winner in each city received a $1000 shopping spree, and in order to play, received Twitter clues and tweeted back answers with the hashtag #DKNYHUNT.
6. Here’s a current fun one for American brides-to-be who are fans of La Perla — “Like” the lingerie label on Facebook for a chance to win a private bachelorette party at one of the brand’s stores in New York, L.A., Boston, Chicago, or Miami.
7. Gap used Facebook Places as a vehicle for one of its highly successful giveaways. When the company offered 10,000 pairs of jeans to the first fans who checked in at a Gap location on the day of the offer, the lines were apparently stretching around the block by 8 am. The promotion wasn’t a total loss to late risers, though, as stores switched to a 40% off deal when the freebies ran out.
8. What’s smarter than soliciting information about which businesses people like than offering to send them to those places for free? As Gilt City launches deals in a number of new locations, they’re inviting the locals to submit their favorite haunts via Facebook, for the chance to win a free deal at the location if Gilt City winds up featuring it.
9. We’re fans of Barneys “Walk in the Aisle Style Sweepstakes,” which coincided with April’s royal wedding but applied to single, engaged, and married fans alike of the department store. The prize included something old, something new, something borrowed, and something blue for shoppers who simply liked Barneys on Facebook and filled out a short entry form.
10. But even more fun? Barneys’ Twitter shoe contest. By tweeting at @BarneysNY what type of shoe they would be — if they were a shoe, of course — tweeters were entered to win $1,000 gift card to the department store. Now that’s a creative way to get fans imaginatively engaged and up one’s Twitter followers at the same time. (And right now Barneys is offering Facebook fans a shot at lunch with Creative Director at Large Simon Doonan. Just wanted to let you know).