Missoni’s not the only thing launching this month at Target. The mass retailer just debuted a new content site, A Bullseye View. Meant to give Target loyalists a behind-the-scenes look at the company’s partnerships and events, the site covers everything from college dorm room style and Target pop-up shops to Bullseye himself, the retailer’s bull terrier mascot.
A Bullseye View is clean and simple looking. (The homepage links to Target’s e-commerce, but it’s given no more weight on the page than similar links to their new content). And they even have a health-focused column, Here For Good. We’ll definitely read this. What do you think?
Disclosure: A Bullseye View is produced by Group SJR, which also produces this site.