Missoni’s not the only thing launching this month at Target.  The mass retailer just debuted a new content site,  A Bullseye View.  Meant to give Target loyalists a behind-the-scenes look at the company’s partnerships and events, the site covers everything from college dorm room style and Target pop-up shops to Bullseye himself, the retailer’s bull terrier mascot.

A Bullseye View is clean and simple looking.   (The homepage links to Target’s e-commerce, but it’s given no more weight on the page than similar links to their new content).  And they even have a health-focused column, Here For Good.  We’ll definitely read this.  What do you think?

Disclosure: A Bullseye View is produced by Group SJR, which also produces this site.