Fashion’s Night Out got its start in New York City in 2009 as a joint venture between Vogue magazine, the city and the CFDA, with the expressed purpose of celebrating fashion and getting shoppers back into stores after the onset of a damaging recession. Just three years later it’s gone global, but many of the biggest and most bombastic events still take place in New York. Don’t live in the city or enjoy crowds? Tonight, two brands—e-boutique shopbop.com and department store Macy’s—plan to live stream their parties.
From 6 to 10pm ET, Shopbop will be airing interviews with a roster of fashion insiders, like jewelry designer Pamela Love and Phil Oh of the blog Street Peeper, from a Shopbop “lounge” in the Meatpacking District. According to a release posted on Yahoo!, “the interviews will be live streamed on Shopbop’s dedicated FNO page, and [the] online community will be able to tweet their fashion questions to Shopbop the night before the event” to be asked by host Louise Roe.
Macy’s, in turn, has designers Tommy Hilfiger and Rachel Roy, model Coco Rocha, athlete Amar’e Stoudemire, makeup artist Bobbi Brown, TV personality Miss J Alexander and more planned to appear at its Herald Square location. They will live stream at macys.com/fno from 6 to 8pm ET.
It only makes sense that stores, which spend thousands of dollars to throw these parties, would want to promote and stream them online—especially since fashion fans are now accustomed to digital front row seats to nearly every show during Fashion Week. Will you be watching this tonight, or are you planning to attend some events?