Online Retailer of the Week: This Shirt Helps


This Shirt Helps tee

Would you be more likely to buy a shirt you knew would provide a certain number of meals to hungry children?  Enter This Shirt Helps, which offers a quantifiable charitable benefit to every organic cotton t-shirt it sells (and that’s all it sells).

The socially responsible retailer is reminiscent of Toms Shoes in the way it puts its charitable endeavors at the forefront of its business.  All t-shirt purchases invite buyers to pick a charity to turn part of the proceeds into a donation.  A running tally on the site’s homepage announces how many trees have been planted and animals have been provided shelter as a result of purchases to date (for the record, as of today, that’s 777 and 780, respectively).

This Shirt Helps also makes it clear exactly how much aid is provided by a single, $38 t-shirt purchase.  One tee equals three trees planted, one week of school for a child who otherwise wouldn’t get to be there, one spay or neuter procedure for an animal in a shelter, or a year’s worth of clean water for an individual where most water sources are contaminated.

So far This Shirt Helps tees can only be purchased through their web site, though the brand recently opened a temporary pop-up shop at Los Angeles’ Fred Segal. More wide-ranging than the product itself are the causes it helps, which include:

And of course, there’s also an online suggestion box to request other causes and non-profits.

This Shirt Helps’ plain black, red, and white shirts are simple — there are three options for women and seven for men.  Hey, people always need t-shirts.  Why not offer such an oft-purchased basic in conscientious consumer form?


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