Lucky Brand Celebrates FNO With Tim Gunn

Lucky Brand bartenders

Denim-clad bartenders served drinks at Lucky Brand’s Fashion’s Night Out party.

As Fashion’s Night Out parties raged through New York, the Lucky Brand store in Soho celebrated the evening with none other than Tim Gunn.  A legion of fashionable guests drank cocktails and champagne, and had the opportunity to not only meet Gunn but also, as a gift with purchase, receive a signed copy of his book, Gunn’s Golden Rules: Life’s Little Lessons for Making it Work.

Stacks of Gunn’s Golden Rules: Life’s Little Lessons for Making it Work.

Gunn was also on hand to judge Lucky’s FNO “Denim Jean-ius” contest.  Lucky had invited bloggers to create innovative items out of Lucky’s Super Stretch or Super Soft jeans, with the chance to win an interview with Gunn and a year’s supply of Lucky Brand jeans.  Jennifer Chan of JustLuxe wound up taking home the prize for her creation of a cool, functional denim scarf.

A sampling of the creative “Denim Jean-ius” blogger entries.

Here’s a rundown of the contest, and a look at Tim’s winning selection:

After the contest, we had a chance to chat with Gunn about his judging criteria — he said he “didn’t even look at the [designers'] profiles,” but rather, went straight for their creations, making his decision based on what was innovative and interesting.  And his tip for good FNO style?  “Comfortable shoes.”