Fashion Genius, a new service by Charming Direct—the parent company of brands Lane Bryant, Sonsi, Fashionbug, and others— aims to help plus-sized consumers find the best clothing fit and styles in under 3 minutes. The program posits itself as the “most intelligent fit and style expert for plus size women,” where “math meets fashion, fit meets style.” The trick is that all-around fit based on your body type, personality, and taste preferences–without any measurements.
Users must first take a survey that focuses on three elements: pants, tops, and bras (dresses, skirts etc. are included in the suggestions, so we’re assuming they extrapolate your dress style based on your pants-and-tops style). Once the survey is complete, the program will generate a customized style profile, provide tips to accentuate your body type, and suggest outfits from a wide range of designers. You can mix and match tops and bottoms, or accessorize your outfit with jewelry. From there, you can purchase the outfit, share it with your friends, or save it for a rainy day splurge.
The intention here is to take the guesswork out of shopping for plus-size clothing. The service relies on the theory that measurements ensure only a fraction of the ideal fit, while style, personality, and preference matter far more. We tested the product, and while we aren’t sure the recommended outfits were “perfect,” many of the suggestions were in line with our personal taste. Thankfully, the program lets you mix and match on your own from a wide array of options.
What do you think–does the Fashion Genius live up to its name? Check out this video to see how it works and try it for yourself.