Yoox To Revamp Armani's Digital Home

Armani site relaunch Yoox

Hey, they’re both Italian.  The Giorgio Armani empire is relaunching its ecommerce, but the site will be run by multi-brand online retailer Yoox.  The idea behind the relaunch is to collect all the Armani lines, including Giorgio Armani, Armani Collezioni, Armani Jr., Armani Jeans, EA7as, and Emporio Armani under one digital roof.  Right now they appear under the Armani.com umbrella in name only — clicking a particular collection redirects shoppers to a different site for each one.

Does outsourcing a design house’s web site to a big online-only retailer help the brand?  Somehow we think the answer is yes — we imagine this partnership will work well.  If so, will any other e-commerce giants join forces with individual labels?  Would, say, Shopbop take up the mantle and run an e-store for an American designer?

3 Responses to “Yoox To Revamp Armani's Digital Home”

  1. Almeda Heiney

    Nice entry. I was lucky to locate this since I was also conceived in New York City. furthermore, thank you for heading to Orlando and making me to better appreciate baking skills. This served me with my entrance to University of louisiana. Getting excited about seeing you in our store and catch up with our football game.


  2. Andra Krolak

    Morning. I have not been here since july. It was only because I was going to Sydney because of my contract at J.C. Penney Company, Inc.. It takes a huge amount of time from me, but I still think about your write-up. I remember our days at Cincinnati Christian University (OH) in Florida. So thrilled that we had a time to have fun near the park. Remember to send my regards to Margaret and mike. Tchao



Leave a Comment!

  • (will not be published)

*Required field