With Fashion Week less than a month away, designers are putting the finishing touches on their collections, working out the details of their shows, and shoring up their social media strategies. And though most are now on Twitter, only a few big-name American designers merit verified accounts.
Twitter does not make the verification process transparent, instead simply stating that, “verification is used to establish authenticity for accounts who deal with identity confusion regularly on Twitter. Verified Accounts must be public and actively tweeting.” Twitter initially launched verified accounts to the public, but closed the feature down in August of 2010. Still, if you are a very important person—one who is “at risk for impersonation”—Twitter will verify your account.
So who in the fashion world qualifies?
Those blessed with official verification includes:
Chris Benz, Thakoon, Michael Kors, Brian Atwood, Prabal Gurung, Erin Fetherston, Nanette Lepore, Zac Posen, Marc Jacobs, Tracy Reese, Tommy Hilfiger, Diane von Furstenberg, DKNY, Tory Burch and Calvin Klein.
The list of those without verified accounts contains some surprises:
Does having a verified account really matter? Perhaps not, but in an industry based primarily upon appearances, we’d be surprised if fashion houses didn’t want that stamp of approval.