Though some might be complaining about impending scheduling conflicts, we think this is savvy — Michelle Obama is hosting a lunch for the National Design Awards smack in the middle of New York Fashion Week.
Holding the lunch during Fashion Week (instead of its usual July date) when, presumably, the general public would have a more heightened awareness of the industry in general, is a smart way to raise the ceremony’s profile, not to mention the profiles of those being honored.
The only trouble, of course, is the designers who can’t make it to Washington D.C. for the White House luncheon. Jason Wu (whom we would venture to say already “won” back in real life at President Obama’s inauguration) and Prabal Gurung are both award finalists, but can’t attend owing to the timing of their shows in New York. For the other fashion glitterati who can’t be in two places at once, this date change is likely causing no end of hand-wringing. That said, there’s no denying Michelle Obama has a golden touch when it comes to fashion — the more adroit among the industry will make like designer Gilles Mendel and simply re-schedule their shows.