Is this the newest form of the permanent online discount? On September 19th, eBay will launch the eBay Fashion Outlet, a virtual outlet mall featuring brands like Brooks Brothers, Neiman Marcus Last Call, and William Rast. That’s just to start — the online auction giant will be adding more labels as time goes on.
The addition of a new online source for continually discounted fashion sounds good to us (especially when we don’t have to keep up with any bidding wars). That said, it seems reasonable to speculate that eBay’s new site is yet another nail in the coffin where shoppers paying full price, ever, are concerned. While online retailers like Bluefly have been offering marked-down luxury goods for years, having a behemoth like eBay launch an online outlet mall just makes a total paradigm shift, regarding what consumers are willing to pay, seem that much more inevitable — and permanent.