Zappos has a fresh take on the idea of nude modeling, the New York Times reports. The new Zappos ads show models wearing nothing while doing somewhat unrealistic in-the-buff activities, like playing Frisbee or riding a Vespa, but the retailer doesn’t intend for these women to stay naked. Each ad features a QR code that leads to video advertising and a mobile site that lets you “dress” the models. And so begins a new shopping journey.
Of course, the mobile platform for dressing the models is also a vehicle for mobile commerce, letting shoppers buy the outfits’ components.
As far as the models themselves, Zappos features a range of body types — one of the models is five feet tall. And there’s even going to be a guy, though his ad, debuting at the end of the month, will take on a slightly different format. A character named “Arthur” will be featured solely online, inviting viewers to dress him as he leads them to Zappos’ regular web site.
Meanwhile, the print ads featuring women will be launching in August magazines like Lucky and InStyle. We’re psyched to help the models “get dressed.”