The interactive store creator Grand Opening will be presenting an innovative version of Fashion Week come September. The group will put on a series of runway shows from a multitude of designers, from September 8th to October 2nd, held nightly on Thursday, Fridays, and Saturdays.
In an unusual move, during the day the same downtown space used for the shows will be re-worked as a pop-up shop, to sell pieces straight from the runway.
The event as a whole, LES Runway, is intended to showcase emerging designers based in New York. The husband-and-wife team behind the venture, Marc Maleh and Cheryl Carr-Maleh, want to give designers the chance to present their work in an intimate setting, but also “wanted to give our newer designers, who may not have a venue for their line, the opportunity to sell to people who come to their show and like what they see,” says Carr-Maleh. Hence the pop-up store.
While this is the first time we’ve seen one organization bridge the gap between the runway and retail, LES Runway is totally in step with the fact that customers want clothing from shows made available on a sooner-the-better basis. We love their egalitarian presentation style — each designer will give three shows a night (and anyone can buy tickets) and present their collections to a small but wide-ranging audience. As for what goes on sale instantly, Carr-Maleh said they’re “asking for a minimum of three styles, and at least three pieces per style” to be in the pop-up.
At this point Carr-Maleh and Maleh are still accepting designer applications. Does this project sound like you? “We are looking for designers with an interesting point of view, and an independent spirit coupled with a high skill level. In other words, we want designers who can produce high-end quality, but have a down to earth sensibility,” Carr-Maleh says. For those looking to get a toe-hold in the world of mens’- or womens’ wear (or accessories), the unusual combination of a show and a spot in the store at LES Runway this fall might be just the ticket.