For A World Record, Express Will Put You on the Runway


Express outdoor runway

Here’s a big, fun publicity stunt: this Saturday, Express will put you (along with bona fide models) in a fashion show in Times Square.  The retailer is trying to beat the Guinness World Record for the most people on a runway — currently set at 521 — so they’re staging a big, outdoor show, and inviting the audience to climb up and participate.  It’s not a chance to don the latest fast fashion, however; participants will just be offered t-shirts that say “I was a model for a minute!”

That said, if you can stand the cheese factor and you’re awake and in New York at 9 a.m. on a Saturday, it’ll probably be a good time.  Though it’s an attention-getting ploy to end all ploys, if it works, it’ll also become a funny detail in fashion’s history.