8 Ways Leading Retailers Make the Most of Facebook

While most retailers are clued in to the fact that social networking is a convenient platform for updating customers on what’s going on with their brands, the best Facebook initiatives go beyond mere sale alerts.  From contests to exclusive discounts, certain upscale brands have embraced Facebook for providing their fans with truly interactive content.  Here, we take a look at their best efforts — these labels might be heavy-hitters, but they also know how to have fun.

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The Best Luxury Brand Facebook Initiatives