If your image of the typical internet user involves the proverbial adolescent male in his parents’ basement, think again — the gender balance on the Web has shifted in a major way. We’ve already pointed out that women drive most sales on the Web, and now a recent Pew study takes it a step further — women also make up a majority of social networking site users, and in some cases they outnumber men by nearly half.
As you can see in the chart above, women dominate most social media, including Twitter (64%), Facebook (58%), MySpace (57%) and everything else not listed (64%). And as the Atlantic Wire discovers, women also make up the majority of email users (52%), Instant Message users (55%), bloggers (54%), and those who use a photo sharing service (58%).
Retailers already know the buying power of the female consumer – which is why ads are often targeted to the female demographic. Here’s even more reason for brands seeking female consumers to beef up their social media presence. Every Facebook “Like” is a potential new customer.
The only site that counts men as the majority of users is LinkedIn (63% dude). Since we dominate all of the other less professional sites, maybe it’s a hint for women to step up our online resumes (after updating our Facebook pages, of course).