Will You Line Up For H&M's Versace Collection?


Margareta van den Bosch, the creative director of H&M, and Donatella Versace with models in Versace for H&M. Photo via H&M.

Is there any big fashion house that hasn’t done a fast-fashion collaboration? Missoni, Lanvin, Christian Lacroix, Mulberry, Jimmy Choo, Comme des Garçons, Zac Posen — the list goes on and on. The latest to join their ranks is sexy Italian label Versace, which is coming to your local H&M November 17.

In a press release sent out by H&M yesterday morning, Donatella Versace—a woman who once stated that she’d never do a diffusion line because it would “confuse the brand”— said, “I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.” The collection will include “iconic designs from the [Versace] archives” and, according to the release, will be sold online (though not in the U.S.) and in 300 stores around the world.

As the Wall Street Journal reported, H&M hopes the Versace line will give “sales a much-needed boost ahead of the key Christmas period.” But after years and years of collaborations available at almost every mass-market retailer, do consumers have collaboration fatigue?