Looks like we really like being told by experts what to buy.
OpenSky is the latest celebrity-curated site to launch, (and there have been plenty of others). Curators range from food personalities (Padma Lakshmi, Tom Colicchio) to fashion designers (Cynthia Rowley, Liz Lange) and sometime A-listers (Alicia Silverstone, Molly Sims) to reality stars (Kelly Bensimon, Lisa Rinna). You pick up to 10 curators to follow, and then you can get deals of up to 60% off their favorite products. For easy picking, sales are divided into food, style, health, and design categories.
While we highly doubt that Alicia wrote the two-paragraph blurb for Magic Bars, it’s refreshing to hear all the details and background of what she personally loves about it (as opposed to just a link). The appeal of OpenSky is Just Like Us! celebrity gossip mixed in with that nonstop allure of the daily deal. And the 90-day hassle-free, no-questions-asked return policy isn’t bad either.
The staff is also impressive: they have e-commerce and celebrity cred thanks to former employees of Gilt Groupe, About.com, Shopping.com, Target.com and Ford Models. We also approve of their blog that offers Q&A’s with their curators, lending credibility to their expertise. And the deals are wide-ranging: today, we were intrigued by natural agate bookends and Amrita Singh earrings.
That said, it’s not clear whether certain products get better placement or endorsement based on stealthily concealed ad placements – or unknown celebrity endorsement deals. (Unlike Daily Candy, there’s no such disclaimer saying otherwise). The other issue we had was one of navigation: there’s no way to search for just food sales or jewelry products. Clicking on their Food tab takes you to the curators in that category (and sometimes you can see a deal under their names), but we’d prefer a product-based search too.
What do you think of the new site? Will you start subscribing? Or are you approaching daily deal overload?