Weekly High Lows: Bergdorf Sources Models on Facebook


Helena Bonham Carter for Marc Jacobs

Highs:

  • Alexander Wang will launch a line of small leather goods next week.  The accessories are meant for fall, but they’ll be available for 24 hours on eBay — though not for bidding.  The line will fall under eBay’s “buy it now” option.  (StyleFile)
  • Offbeat fashion icon Helena Bonham Carter will be the next face of Marc Jacobs.  This should be fun.  (Vogue UK)
  • Bergdorf Goodman is looking for the next models to star in its 5F campaign, and the venerable department store is finding them via a Facebook contest.  So, who has a Facebook profile and wants a shot at becoming a model?  (High Low)

Here’s a leaked image of Helena Bonham Carter for Marc Jacobs.

Lows:

  • Target’s recent focus on low prices and food may have reduced their image as an inexpensive yet trendy discount retailer.  (WSJ)
  • Consumerist has a list of the top ten dying U.S. industries.  Record stores, we knew, but others may be surprising.  (Consumerist)
  • Diet Coke has entered the world of branded media content, producing a fashion site in conjunction with Yahoo UK.  (High Low)

Will Target’s trendy image make a comeback?  Some believe it needs to for the health of the store.