The 10 Best Branded Content Sites
More and more retailers (and flash-sale sites and daily-deal sites) are expanding into the world of bona fide editorial content — so many, in fact, that it can be hard to keep track of them all.
Some retailers seek out their editorial sides in a grassroots, blog-focused fashion, while others go all out and hire editors. But no matter the tactics, branded content is here to stay — and when done right, it can offer plenty of aesthetic, insightful material to rival the best of the non-branded. We set out to compile the best of the best — namely, the most interesting reads and beautifully-done sites that are both branded and updated on the regular.
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[...] site’s blog (at this point not having a blog on your site is like not having a search function) says that a new laptop was released every four hours, a new [...]
[...] If all the online retailers are adding editorial content, why shouldn’t online editorial get into the business of selling fashion? Though online content and online shopping have gotten so intertwined it seems like it shouldn’t matter which site decides to offer what service first, Style.com’s upcoming move into e-commerce still stands out as unusual. [...]
[...] the meteoric rise of sponsored editorial retail during the last few years, brands have weighed in and declared the experiment a success. From [...]