More and more retailers (and flash-sale sites and daily-deal sites) are expanding into the world of bona fide editorial content — so many, in fact, that it can be hard to keep track of them all.

Some retailers seek out their editorial sides in a grassroots, blog-focused fashion, while others go all out and hire editors.  But no matter the tactics, branded content is here to stay — and when done right, it can offer plenty of aesthetic, insightful material to rival the best of the non-branded. We set out to compile the best of the best — namely, the most interesting reads and beautifully-done sites that are both branded and updated on the regular.

Click here to view the gallery