Forget designer collaborations — these days, big brands are playing to their core strengths by reissuing their most popular or iconic designs.
Last month, we detailed eight brands that have recently revived past looks; right now everyone from 166-year-old American leather goods company Mark Cross to French luxury house Celine is hitting the archives for inspiration.
Phoebe Philo’s reissued designs for Celine. Photo via The Moment.
Next month, six of Phoebe Philo’s top creations for Céline will relaunch at retailers like Barneys and Bergdorf Goodman. And legacy brand Mark Cross, once beloved by movie stars like Elizabeth Taylor, is hoping to capture a new generation of fans with a new collection for Saks made up of the brand’s classic shapes and materials.
Mark Cross bags for Saks. Photo via Stylelist.
Another iconic handbag brand, Coach, is also trying to play to a new audience with its own classics-inspired line for Net-A-Porter, which debuted on the site in mid-June.
Even the fast-fashion retailers are getting in on the trend. Versace’s H&M collection will be a redo of “iconic” designs from the Versace archives.
Fashion has always looked to the past for inspiration, but the sudden rise in reissues may be a reaction to the craze for mass-produced designer collaborations. Instead of being trendy and disposable, these classics collections offer bags and clothes that have been proven to stand the test of time.